by David Yeabsley and Nicky Pusey
When opportunities seem limited and the world is full of noise and advice, it’s difficult to think straight and decide on the best course of action to take.
Well if I can add to the advice, when looking for a new job opportunity or change in career, please don’t just rely on your CV to get a job.
As I often say, we are all a Limited company selling our knowledge, skills, experience, wisdom and bundles of enthusiasm and in return we get paid.
Like a Limited company, we have to have different routes to market. Try thinking about yourself as a business consultant who is promoting and selling ‘you’.
It’s about sensibly applying the following ideas and routes to a new opportunity. Which one will work best? You will need to work that out depending on your situation and industry.
Have a great CV
But remember don’t just tell people what you have done, tell them the value that you can bring. Try to personalise each CV to the position you are applying for.
If you were selling a product or service to a business you would adapt and personalise to their needs, the same applies to CVs. Treat your CV as business proposal.
Recruitment consultants
Build great relationships and understand how it all works. How does recruitment work in your industry and desired companies? Learn to adapt and play the game well.
Trusted network of contacts
Yes let them know you are available, but don’t come across as desperate, especially if you haven’t spoken to them recently.
Target companies
As a good business consultant who is now promoting your own services, think about researching companies that you would like to work for. Get to know them, their values, culture, vision and how prosperous they will be in the future.
New types of organisations/ industries
Are there any particular industries that you would like to move into? Maybe your current industry isn’t in the best of shape for the future.
Local organisations to target
Depending where you are in your career, you might like to target local organisations that you see as prosperous and would be good to work for.
Company referral programmes
This is becoming more popular in larger organisations. A Referral Programme is where staff members can refer potential candidates.
LinkedIn job adverts
A great way to find opportunities, but the competition will be tough
LinkedIn profile and social media posts
Remember if you are going for a new position, they will research your social media and LinkedIn page, it becomes part of your CV. Think about what you post. Your LinkedIn Profile should be up to date. Share articles and show you are knowledgeable and active in your sector. Get testimonials and comment on other people’s posts, keep it positive and interesting.
Keep at it
Keep your regular job searches going. Yes its tough and can be painful, but if you don’t keep looking who is going to do it for you?
Some of these will not always bring instant results, but if you are taking on any interim or contract work keep these activities going, so when the time is right you will potentially have more options.
Remember, always promote the value you can bring not just what you have done in the past.
If you would like to discuss any areas of this video please do get in contact.
David