• The People Animators

Don't Become Like Kodak!

Updated: Nov 28, 2019


companies that did not innovate...




There are many renowned almost cult like companies that 'back in the day' were brand leaders and instantly recognisable on the High Street in the UK and globally.


Unfortunately, some of these are companies are now known for missing the boat. They did not innovate and embrace the changes that would have made them famous for industry disruption through technological innovation and mass scale, rather than for being no more.


Just think of the impact and global domination these recognisable brands could have created. Where would they have been now? If only they'd future proofed themselves:


Woolworths = Amazon

Blockbusters = Netflix

Kodak = Apple


My video today is actually based at a customer site, where I am delivering a course, part of which is 'Companies that did not innovate - Don't become like Kodak'

We discuss how companies need to :

  • develop or adopt new technology

  • think about the future think about where they are heading

  • accepting and adapting to a changing environment

  • keep on developing and improving awareness

  • suggest positive change, to help innovate and grow

  • future proof themselves


Although this video talks about companies and business that have failed, it happens to individuals too.


Don't become another Kodak!


Remember, if you don’t look after yourself or your business, who is going to do it for you?


To get a copy of David's new book 'Future Proof Yourself' please click here:


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